NYC 420 Runway Show: Behind the Scenes

On April 20th, 2023, history was made as the Big Apple hosted its first-ever legal celebration of 4/20 – the holy day for all marijuana enthusiasts.

And what better way to celebrate than by attending Sundae School’s ‘Let There Be Light’ fashion show? Held at the House of Cannabis in SoHo, the runway show marked Bloom’s return to the city where it all began – before relocating to Los Angeles – and the brand’s sixth anniversary.

The fashion show was a unique and groundbreaking event, showcasing a range of looks that captured the vibrant spirit and energy of both New York City and cannabis culture. Since the legalization of recreational sales in December 2022, the cannabis industry has taken the city by storm, and Sundae School’s runway show was a true reflection of that.

Bloom teamed up with Sundae School’s talented designers to create a custom look that perfectly embodied the Bloom brand’s values and celebrated the success of our top-selling product, the Surf all-in-one vape. And to top it off, our very own co-founder, Casey Ly, strutted down the runway in the stunning ensemble.

The Look

The Runway